Case Study
Providence Projects
Treatment Centre
Personal
Branding
Higher
Admission Rates
Compassionate
Content
Higher
Search Visibility
Higher
Click-through Rates
Friendly
User Experience
Problems
Challenges to Overcome
Unable to serve Google ads due to restricted business type
Balance of SEO content with user experience (UX) considerations needed
E-A-T (Expertise, Authority & Trust) signals required due to medical nature of the business
In depth understanding of subject matter (addiction) and audience types (typically worried, anxious mothers)
Key Result 1
More Leads & Calls
The primary goal of any business is to drive more leads, calls & conversions. With the launch of a new branded website, clearer navigational elements and call to actions. In line with the branded site, a complete review of existing content was conducted and reworked with a softer, more compassionate tone.
- Calls up 80% YOY.
- Time on site up 40% YOY
- More admissions
- Lower Bing ad spend resulting from increased conversions
Key Result 2
100% increase in organic traffic
The new website, content & linkbuilding strategy generated significant results in 2021/2022, despite a number of Google updates.
- Number 1 in the UK for cost related terms
- Page 1 results for alcohol treatment keyphrases
- Page 1 results for rehab centres UK
- Page 1 results for location pages