Google Paid Advertising Services by Lloyds SEO


Google Paid Advertising Services by Lloyds SEO

SEO Resources

And Digital Marketing Guides for Businesses

When it comes to PPC, Google Ads is the leading platform, and Lloyds SEO specialises in providing expert PPC management services for businesses looking to maximise their online visibility and drive more qualified traffic to their websites.

From keyword research to ad copywriting, ad targeting, landing page optimisation, ad testing, campaign management, and budgeting, we offer a comprehensive suite of services to help your business succeed with Google PPC advertising. Let’s have an in-depth look at what Lloyds SEO does and provides for your business in regard to Google PPC.

Which Is Better: SEO or PPC?

There are several digital marketing strategies, and two of the main ones are search engine optimisation (SEO) and pay-per-click (PPC) advertising. While both aim to increase your website traffic and generate leads, they differ in terms of approach, cost and results.

While SEO can be highly effective in generating organic traffic and leads, it can take several months or even years to see significant results. 

Pay-per-click advertising (PPC) involves bidding on targeted keywords where you want your ads to show up and placing ads on Google’s search engine results page (SERP) or other Google platforms. This lets you quickly drive traffic to your website and generate leads without waiting for organic rankings to improve via SEO.

What Makes PPC campaigns more effective is that they are highly targeted based on factors such as location, demographics, interests, and behaviour, allowing you to reach your ideal audience with precision. Also, PPC campaigns provide detailed metrics and insights. With this, you can optimise your campaigns for maximum ROI. While both strategies are essential for your business growth, PPC is your best bet if you’re looking for instant results.


Why Use Google for PPC?

Google is the most popular search engine in the world, with over 8.5 billion searches per day and about 85% market share. This makes it an ideal platform for PPC advertising, as it allows you to target potential customers at the exact moment they are searching for specific products or services. Below are some reasons why you should use Google platform for your paid search advertising.


Reach a Wider Audience

Google is the world’s most popular search engine with many users, over 8 billion people every day. When you use Google for paid ads, you can reach a vast audience of potential customers who are actively searching for products and services like yours. With Google Ads, you can target specific keywords and geographic locations to ensure that your ads are seen by the right people at the right time.

Age and Gender Targeting

One of the key benefits of using Google for PPC ads is the ability to target your ads to specific audiences. Google Ads allows you to target your ads based on keywords, geographic location, language, device, and even the time of day. This level of targeting ensures that your ads are seen by the right people, which can result in higher click-through rates and better conversion rates.

Cost-effective Advertising

Google Ads operates on a pay-per-click model, which means that you only pay when someone clicks on your ad. This makes Google Ads a cost-effective advertising option, especially if you’re on a limited advertising/marketing budget. Additionally, Google Ads allows you to set a daily budget, which ensures that you don’t overspend on your advertising campaigns.


Measurable Results

Google Ads provides detailed analytics and reporting tools (google analytics) that allow you to track the performance of your ads. You can see how many clicks your ads are getting, which keywords are driving the most traffic, and how much you are spending on each click. This level of insight allows you to make data-driven decisions about your advertising campaigns and optimise your ads for maximum performance.

Quick and Easy Setup

Setting up a Google Ads campaign is quick and easy, even if you have little to no advertising experience. The platform provides step-by-step guidance through the process, and there are numerous resources available online to help you get started. However, you need expert help to get your desired results. Besides, Google Ads offers a variety of ad formats, including text ads, image ads, and video ads, which makes it easy to create ads that meet your specific marketing goals.

Targeted Advertising

One of the key benefits of using Google for PPC ads is the ability to target your ads to specific audiences. Google Ads allows you to target your ads based on keywords, geographic location, language, device, and even the time of day. This level of targeting ensures that your ads are seen by the right people, which can result in higher click-through rates and better conversion rates.


Google Ads provides a high level of flexibility, allowing you to adjust your campaigns as needed. You can change your daily budget, adjust your targeting settings, and even pause or stop your ads at any time. This level of control ensures that you are always getting the most out of your advertising budget and allows you to respond quickly to changes in your business needs.

Ad Extensions

Bing Ads also offers a different set of ad extensions than Google Ads, such as the Action Extension and Image Extension. These ad extensions can help make your ads more compelling and stand out from the competition, but you need to be aware of how to use them effectively.

Ad Formats

Another unique feature of Bing Ads is its different ad formats, such as Product Ads and App Install Ads. These ad formats require different ad creative and ad copy compared to what you’ll get in Google Adwords, so when running an ad on the Bing platform,you need to be mindful of these differences to create effective ads that resonate with your target audience.

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What Lloyds SEO Does and Provides for Your Business in Regards to Google PPC

The success of any PPC campaign on Google hinges on effective keyword research. Understanding your target audience’s search terms and intent is key to identifying the right keywords and phrases to bid on. Using Google keyword planner, Lloyds SEO will perform in-depth keyword research to identify the most relevant and profitable keywords for your business. This will help ensure that your PPC ads are being shown to the right audience, leading to higher click-through rates and conversions.

Writing compelling ad copy that grabs the attention of your target audience is critical. Ad copy optimised for relevancy, appeal, and clarity. Lloyds SEO will create compelling ad copies that not only grab the attention of potential customers and encourage them to click through to your landing page but also give you a competitive advantage on Google paid search results. This includes crafting headlines, descriptions, and calls-to-action that align with your business goals.

An optimised landing page is essential for converting traffic into leads or sales. Our team will design visually appealing and user-friendly landing pages optimised for clarity, relevance, and ease of use. We’ll ensure that your landing pages provide clear value propositions that resonate with your target audience, increasing the chances of converting Google paid traffic/visitors into customers.

Google offers several advanced targeting options to help you reach your ideal audience, including location, demographics, interests, and more. By understanding your target users and using the right targeting options, we can ensure that your ads are seen by the right people at the right time.

Google Ad Testing, also known as A/B testing or split testing, is the process of testing different versions of ads to see which one performs better in terms of key metrics such as click-through rates, conversions, and cost-per-click. This testing allows you to refine your ad campaigns and improve their performance by making data-driven decisions based on the results of the tests.

At Lloyds SEO, we use A/B testing or split testing to test different versions of your ads. By creating multiple variations of the same ad and testing them against each other, we can identify which ad performs better in terms of key metrics such as click-through rates, conversions, and cost-per-click.

We use the data gathered from the tests to refine your ad campaigns and improve their performance. Our goal is to ensure that your ad campaigns are always optimised for maximum results, and ad testing is one of the many strategies we use to achieve this.

Managing your PPC campaigns effectively is essential for success. Monitoring campaigns regularly to ensure they are performing optimally. Using Google’s analytics tools to track campaigns and adjust strategy accordingly.

At Lloyds SEO, we offer complete campaign management for all your Google PPC campaigns on a day-to-day basis, monitoring performance, adjusting bids, and making changes to improve performance. This ensures that your campaigns are always running at peak efficiency.

Setting a realistic budget for your PPC campaigns is crucial. We’ll use our understanding of your target keywords’ cost-per-click (CPC) and bid management strategies to ensure that you get the most out of your PPC budget. We’ll also monitor your spending regularly to ensure that you stay within your ad budget while maximizing the results of your Google ad campaigns.

The Lloyds SEO Way to Win: ROI

Google paid search ads can be a powerful tool to quickly increase your online visibility and drive valuable traffic to your website, especially as Google is the most widely used search engine in the world, with billions of searches conducted on the platform every day. It’s important to state that while Google paid search ads sound promising, setting up an effective PPC campaign can be a complex and daunting task that requires extensive knowledge and experience of the Google platform. That’s why Lloyds SEO is here to help.

Lloyds SEO is a professional Google paid advertising company with the expertise and skillset necessary to create and manage successful Google PPC campaigns for your business. From conducting thorough keyword research and creating targeted ad copy to optimising landing pages and monitoring campaign performance, Lloyds SEO will ensure that your campaign is set up for success.

Don’t let the complexity of Google PPC advertising overwhelm you – partner with us to ensure your campaigns are managed by experts who are dedicated to helping your business achieve its marketing goals.

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by Rob Lloyd

Rob Lloyd is the CEO & Founder of Lloyds SEO & Digital. Rob has worked both client and agency side for 10+ years in e-commerce, travel, healthcare, and finance sectors and is certified through the Institute of Data & Marketing.

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