Google’s Panda Evolved into the Coati


Google’s Panda Evolved into the Coati

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One of the many things Google is known for is CHANGE, and this is particularly true about its algorithm ranking system. The Google algorithm is constantly changing, and with it, the results that users see. Some updates are small (often insignificant to impact a website), while others are more significant (usually a big update that’ll affect the ranking of a website). 

Typically, Google will announce an update on its official blog, especially the important updates that are likely to affect websites. But there are also unofficial sources that track the changes, including small updates that were not officially announced on their website – this is the case of Coati Algorithm update.

Google Coati Algorithm - what is it about?

I bet you didn’t know until now that the Google Panda Algorithm from 2011 is now called “Coati.” This was briefly mentioned a few days ago by Hyung-Jin Kim, the VP of Google Search in an interview during the SMX Next keynote. In Kim’s words “Coati isn’t a core update. Rather, Coati is a successor to Panda (that is, an update to the Panda algorithm) and what Panda has evolved into.” 

Although in Kim’s words this update or evolution is not necessarily an important update website owners should worry about, it’s still worth mentioning that the long known Panda Algorithm has at some point evolved into a new algorithm named after a new animal – Coati. 

With this information, SEO experts can be on the lookout for what will come next for Coati. That said, what was Panda Algorithm before it got replaced by Coati and what has changed? Let’s explore that in a bit.


What Is Panda Algorithm?

One of Google’s many algorithm ranking updates is the significant “Panda” update that was announced in February 2011. This update penalized websites that had low-quality content, such as sites with large numbers of ads or duplicate content. The “Penguin” update in April 2012 targeted websites that used black-hat SEO techniques, such as keyword stuffing or link schemes.

Since then, Google has released several other updates, including “Hummingbird” in 2013, “Mobilegeddon” in 2015 and “Fred” in 2017. Each update affects different aspects of how Google ranks websites, and this Coati update isn’t no different when it’s in full operation. Therefore, it’s important to stay up-to-date on the latest changes and make sure your website is compliant.

Why Do We Care And Why You Should - Our Thoughts

Understand that the Coati algorithm isn’t any different from the Panda Algorithm. It’s the name that is changed but nothing about what Panda was all about as a ranking algorithm. 

Hence, it’ll be suffice to say that Coati is all about making sure that searchers are getting the most relevant and accurate results possible from SERPs.

To this effect, Google may take into account a wider range of factors when determining the ranking of a particular website. These factors may include:

This refers to how recently the content on your website was published. For example, if your website regularly publishes new blog posts or articles, your website will be given a boost in the rankings over a website that hasn’t been updated in months (or even years). This is because Google wants to make sure that searchers are getting the most up-to-date information possible.

Here Google closely looks into whether the content on your website matches the searcher’s query. For example, if someone is searching for “cat toys,” a website that sells cat toys will be given a boost in the rankings over a website that sells dog toys (even if that website has fresher content). This is because Google wants to make sure that searchers are finding websites that have exactly what they’re looking for.

How well-organized and easy-to-read the content on your website is may be one of the other things Coati algorithm will look into. For example, websites with clear headings and subheadings tend to be given a boost in the rankings over websites with large blocks of text. This is because Google wants to make sure that searchers can easily find what they’re looking for on a particular website.

Another factor Panda Algorithm takes into consideration is how long the content on your website is. In general, longer pieces of content tend to be more informative and comprehensive than shorter ones, so Google gives and will continue to give preference to websites with longer articles and blog posts. However, it’s important to note that even with this, quality is still more important than quantity here—a well-written 500-word article will rank higher than a poorly-written 2,000-word article.

What Lloyds SEO Says about This?

The most important Google algorithm ranking updates in recent times – the Panda Algorithm is now called Coati. How does this change the game? To be more precise, Coati is Panda 2.0, an updated and evolved version of the old black-and-white fluffy update from some years ago. This said, just like Panda was in the past consumed by the core ranking algorithm, so is Coati. It’s just an internal sorting name which was dropped by Google officials during an event. This new name is more a lore expansion than of value for digital marketing. If you want to know more about Google rankings and what their updates mean, keep watch on our site as we will look into every and each new update released. After all, it is part of our job to be aware of them, right?

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